Animated explainer videos are a perfect tool for attracting visitors to your site and telling them about the key benefits and features of your product.

According to Nielsen Research, Training and Consulting Group, the average user spends about 10-20 seconds on a site if there is no compelling reason to stay longer.

And the first ten seconds are critical for giving the user this reason to stay by clearly setting out your value proposition.

Having such a short period of time, you cannot rely only on text and graphic ways to attract their attention.

If you do differ from your competitors, have a distinct advantage, or offer a unique service/product, you have to SHOW this to the users, who often have neither time nor desire to investigate why they should take YOUR offer.

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Why does video work better?

Let’s delve into the realm of psychology. Only 20% of people remember the information they read and only 10% remember what they heard.

Eye-tracking studies show internet readers pay close attention to information-carrying images. In fact, when the images are relevant, readers spend more time looking at the images than they do reading text on the page.

At the same time, we get to know that visual information is processed 60,000 times faster than text.

Based on these stats, we should accept that text and audio is less effective compared to non-verbal communication ​​and can influence a rather small percentage of your audience.

Animated explainer videos are able to clearly articulate your service or product in less than a minute or two. And since video allows people to acquire more information in less time compared to reading, you get a great chance to win these critical 10 seconds and capture the users’ attention.

Plus, animated explainer videos involve both visual communication and audio that significantly enhance the perception.

Do these little psychological theories work when applied to online marketing? Recent facts show that they really do.

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The latest video trends

Cisco in its VNI Global IP Traffic and Service Adoption Forecasts for 2014-2019, states that by 2019 video will make up to 80% of all traffic compared to 67% in 2014.

So, according to “The Top 7 SEO Trends That Will Dominate 2016” by Forbes, it’s time to stop taking video and multimedia as an additional tool of online marketing, which only supplements textual information. Forbes predicts that B2C companies will try and use more video due to its higher reach, engagement, effectiveness and overall ROI compared to text content. It looks like B2B brands will follow the trend in the near future.

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These predictions are based on statistics proving that both customers and businesses love video.

• 99% of businesses who use video say they will continue to do so in 2020

• 85% of businesses regard video as an important part of their marketing strategy. (up from 82% in 2019)

• 82% of businesses plan to spend more on video marketing in 2019. (the same percentage as last year)

• 78% of marketers say video gives them a good ROI. (down from 83% in 2018)

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Video effectiveness for business development:

• 97% of marketers say video has helped increase user understanding of their product or service.

• 76% say it helped them increase sales.

• 47% say it helped them reduce support queries.

• 76% say it helped them increase traffic.

• 80% of marketers say video has increased dwell time on their website.

Reasons to take animated video on board

So, what goals can you reach using an animated video?

• Increased conversions

• More sales

• Increased click-through

• Higher rankings in search engines

• Easy-to-remember marketing messages

• Customers’ engagement

• Reducing the number of consultationsn animated explainer video makes complex things simple by both explaining your product features to customers, and boosting your business in multiple ways. At Hound Studio we help clients boost their business in creative ways with animated explainer videos.

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